FWRD Fall 2024 Ad Campaign

Review of FWRD Fall 2024 Ad Campaign by Photographer Sonia Szóstak with model Kendall Jenner

All eyes are on Kendall Jenner in the new campaign from FWRD, lensed by photographer Sonia Szóstak.

Szóstak takes a simple yet cinematic approach to lensing the star, creating a slick visual world through just a few elements of 80s-influenced set design and styling. Dressed in trench coats, little black dresses, and red leather from the online retail platform’s luxury curation, Kendall reclines on an expansive leather armchair or films herself with a handheld camcorder, surrounding herself with her own face as it appears on vintage boxy televisions. A cohesive color palette of black, red, and silver focuses the mood of poised, almost dangerous glam.

Direct yet impactful, the campaign is a testament to the visual power that can be achieved through just a few unexpected yet thoughtfully chosen elements working in harmony.