Review of Moose Knuckles Fall 2024 Ad Campaign by Photographer Carin Backoff with Models Amelia Gray and Ungho Go
Moose Knuckles serves softness and idiosyncratic style with its new Fall 2024 campaign by photographer Carin Backoff.
The Canadian outerwear brand’s spirit of off-beat yet elevated functionality is brought to life through a simple yet fun set design concept and through the bright energy of model Amelia Gray. She occupies interior spaces where the typical flooring and furniture have been swapped for expansive swathes of pastel fluff, indulgently tactile faux fur that extends one of the motifs of the collection. With the styling creating a strange yet fun combination of boudoir and winter outerwear aesthetics, the imagery comes together as a dreamy ode to layering up – or stripping down indoors – for a cozy winter.
Photographer | Carin Backoff
Models | Amelia Gray and Ungho Go
Stylist | Carlos Nazario
Hair | Mustafa Yanaz
Makeup Artist | Michaela Bosch
Set Designer | Ian Salter