ME+EM Fall 2024 Ad Campaign

Review of ME+EM Fall 2024 Ad Campaign by Creative Director Ashleigh Barrie and Photographer Cass Bird with model Saskia de Brauw

ME+EM celebrates the multifaceted characters of the layered city of London in its new Fall 2024 campaign by photographer Cass Bird.

While this is the brand’s first global advertising campaign, its narrative stays close to home, following the iconic Saskia de Brauw down the historic streets of the brand’s home city as she embodies the warm and witty spirit of its multitasking, stylish customer. Energizing the imagery, playful pops of red boldly jump out from the collection’s color palette of warm neutrals and the familiarly rainy weather of autumnal London.

Enlivening a simple narrative with color and charm, the campaign is a strong way to take the brand’s vision of whimsical sophistication from London to the world.