Review of Messika 2024 Ad Campaign by Creative Director Valérie Messika and Photographer Julien Vallon with models Taylor Hill and Soo Joo Park
Messika illuminates with new angles in its Fall 2024 campaign. Shot by photographer Julien Vallon, the campaign highlights the dynamic character of the house’s So Move collection.
Vallon’s imagery subverts an apparent sense of simplicity by deploying dramatically angular and unconventional perspectives. Supported by sinuous styling that closely follows the contours of the body, he captures models Taylor Hill and Soo Joo Park from above, from below, or as they reach out toward his lens, creating intensely energetic encounters that break the typical boundary between subject and viewer that we usually feel in a fashion image.
In addition to providing powerful new perspectives on Messika’s distinctive high jewelry designs, this visual approach echoes the unique power of jewelry itself: the ability to illuminate a body, an outfit, or a personality by adding a small yet luminous element of artful intentionality.
Messika Creative Director | Valérie Messika
Photographer | Julien Vallon
Models | Taylor Hill & Soo Joo Park