Review of Ralph Lauren “Pink Pony” Fall 2024 Ad Campaign by Photographers John Guerrero and Alex Nataf and models Chad Palumbo, Ronnie Laughlin, Daniel Jacobs, Ash Foo, Mary Lou Burkhardt, and Cade Thompson
Ralph Lauren continues its dedication to the fight against cancer through its global Pink Pony Initiative. The 2024 Pink Pony campaign – titled “Live Well. Be Well.“ – emphasizes the ongoing fight to identify, treat, and cure cancer while celebrating the lives of those it has affected. The initiative supports a range of programs covering research, screenings, early diagnosis, treatment, education, and patient navigation.
The campaign highlights the stories of cancer survivors through a perspective of holistic wellness and personal strength, featuring lacrosse player Chad Palumbo, author and basketball player Ronnie Laughlin, U.S. boxer Daniel Jacobs, model and rock climber Ash Foo, yoga instructor Mary Lou Burkhardt, and skateboarder Cade Thompson.
Ralph Lauren is committed to contributing to cancer-related causes, with 100% of proceeds from the Pink Pony Twill Ball Cap and Cashmere Hoodie, and 25% of sales from the rest of the Pink Pony collection, going toward the Pink Pony Fund or international cancer charities. To further support the cause, Ralph Lauren will host a series of activations throughout the year, including in-store events and integrations with the brand’s sports partnerships, such as Wimbledon and the US Open. In October, Ralph Lauren restaurants and Ralph’s Coffee shops around the world will offer signature Pink Pony items, with 100% of proceeds going to cancer organizations.
Ralph Lauren Creative Director | Ralph Lauren
Photographers | John Guerrero and Alex Nataf
Models | Chad Palumbo, Ronnie Laughlin, Daniel Jacobs, Ash Foo, Mary Lou Burkhardt, and Cade Thompson