New collection blends classic Americana with modern menswear designs
Key Takeaways:
- Cole Hauser, star of “Yellowstone,” has become the face of both Lucky Brand and Frye, brands under Authentic Brands Group.
- Hauser collaborated with Lucky Brand on a new Americana-inspired menswear collection, featuring 20 pieces.
- In addition to his work in fashion, Hauser owns Free Rein Coffee Company and recently partnered with Stetson for limited-edition Cowboy Coffee Kits.
Cole Hauser, known for his role as Rip Wheeler on the popular series Yellowstone, has recently added significant endorsements to his portfolio. The actor has become the face of both Lucky Brand and Frye, two brands owned by Authentic Brands Group.
After collaborating with Frye on a line of Western boots, Hauser has now teamed up with Lucky Brand to launch its first apparel collection with him. The collection, called Lucky Brand x Cole Hauser, features 20 menswear pieces inspired by Americana aesthetics.
Hauser expressed enthusiasm for the collaboration, saying, “Lucky Brand is all about unpretentious, raw looks that have lived-in character and that’s what I wanted to get across during the design process.” The collection includes items such as graphic tees, denim jackets, and more, with prices ranging from $39 to $499. The line is now available on Lucky Brand’s website and at select retailers.
In addition to his fashion ventures, Hauser also owns Free Rein Coffee Company. Recently, the brand introduced limited-edition Cowboy Coffee Kits in partnership with Stetson. These kits include a new coffee blend and co-branded mugs and are available for $70.
Commenting on the collaboration, Stetson CEO Robert Dundon noted that both brands share values of quality and craftsmanship.
Before achieving success on Yellowstone, Hauser appeared in a variety of films, earning recognition for roles in movies such as Good Will Hunting and Tigerland.
