Review of Todd Snyder x Woolrich Black Label Winter 2024 Ad Campaign by Creative Director Phillip Gutman with Photographer Kenny Thomas with models Amanda Murphy, Anarcius Jean, & Silas Lutz Fabian
Woolrich Black Label explores the great outdoors with its Winter 2024 campaign by creative director Phillip Gutman and photographer Kenny Thomas. Led by designer Todd Snyder, the brand’s new line explores a sophisticated take on heritage pieces. The new campaign celebrates this vision in action.
Captured among the stunning landscape of the Donner Summit in Sierra Nevada, the imagery features sweeping shots that find a trio of adventurers on an alpine journey. Here, the functional quality of the collection is right at home, and the layered styling balances cozy cool with utilitarian practicality.
Balancing a familiar and fun narrative with a sense of epic discovery, the campaign is a simple yet solid showcase for the Woolrich Black Label’s considered design character.
Woolrich Black Label Creative Director | Todd Snyder
Creative Director | Phillip Gutman
Photographer | Kenny Thomas
Models | Amanda Murphy, Anarcius Jean, Silas Lutz Fabian
Stylist | Jim Moore