The Appointment of the Acclaimed Bollywood Actor Reflects the Brand’s Deepening Ties with the Indian Market
Dior has appointed Bollywood actor Sonam Kapoor as a brand ambassador, a move that emblematizes its deepening connection with the Indian market and longstanding cultural ties with the nation.
“Sonam Kapoor becomes Dior ambassador for collections dreamed up by Maria Grazia Chiuri,” announced Dior in a press release. “A multi-talented personality, the actress, producer, and fashion icon henceforth embodies the audacity, grace, and elegance of Dior style, a femininity constantly reinvented. More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house.”
Known for her work in Hindi cinema, Kapoor is the daughter of acclaimed actor Anil Kapoor and has made a significant mark in the film industry, earning accolades such as a National Film Award and a Filmfare Award. Kapoor was recognized as one of the highest-paid actresses in Bollywood during the 2010s and featured in Forbes India’s Celebrity 100 list from 2012 to 2016. Beyond her film career, she is an advocate for breast cancer awareness and LGBT rights, often recognized for her fashionable presence in media.
Sonam Kapoor, who has attended multiple Dior runway shows around the world, will leverage her extensive fan base as Dior’s global brand ambassador to connect with shoppers in India and beyond.
“Each of their collections presents a truly unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my own sense of style,” Sonam Kapoor said in a statement to the Press Trust of India. “This partnership is another step in the beautiful cultural synergy that has connected Dior and India over the years, and I’m excited to see where we take it next.”