Review of Etro Holiday 2024 Ad Campaign by Creative Director Macs Iotti with models Luigi Bianco, Nick Rea, Ragnheidur Gudjonsdottir, Tang Yi, Mariam Battistelli, Louisa Ganzel, Alessandro Negrini and Fabio Pisani
Etro brings together a festival of talents in celebration of the season with its Holiday 2024 campaign, featuring creative direction by Macs Iotti.
Set amid an enchanting theater with rich textures and styling highlighting the house’s signature paisley, the campaign features an eclectic group of talented creators: cellist Ragnheidur Gudjonsdottir, dancer Tang Yi, operatic soprano Mariam Battistelli, circus artist Louisa Ganzel, culinary duo Alessandro Negrini and Fabio Pisani, drummer Luigi Bianco, and illusionist Sir Nick. An accompanying video briefly introduces us to the talents in a show anchored by a charming teddy-bear host, while the brand’s Instagram features dedicated videos that showcase each talent more fully.
Charming and whimsical, the campaign cleverly takes the occasion of holiday advertising to build out the brand’s creative world in unexpected ways.
Etro Creative Director | Marco de Vincenzo
Creative Director | Macs Iotti
Models | Luigi Bianco, Nick Rea, Ragnheidur Gudjonsdottir, Tang Yi, Mariam Battistelli, Alessandro Negrini and Fabio Pisani
Stylist | Simone Rutigliano
Casting Director | Simone Bart Rocchietti