Review of Moncler Grenoble Fall 2024 Ad Campaign by Photographer Mario Sorrenti with Talent Shaun White, Lucas Pinheiro Braathen, Perrine Laffont, Clement Chabernaud, He Cong, and Yasmin Wijnaldum
Moncler Grenoble hits the slopes with its Fall 2024 campaign. Captured by photographer Mario Sorrenti, the imagery channels the line’s spirit of merging high performance and high style.
The campaign features Lucas Pinheiro Braathen, the latest global brand ambassador for Moncler Grenoble. Braathen, a World Cup champion slalom skier celebrated not only for his athletic achievements but also for his distinctive sense of style, joins an impressive roster of ambassadors. He appears alongside three-time Olympic gold medalist snowboarder Shaun White and Perrine Laffont, an Olympic gold medalist and five-time World Champion in mogul skiing.
Set against the dramatic landscape of Zermatt in the Swiss Alps, Sorrenti’s imagery captures these athletes in action as they zoom down the slopes, a sweeping panorama of craggy, snow-laden mountains creating a picturesque backdrop that energetically juxtaposes with the high-speed athleticism and technical consideration of the collection.
Photographer | Mario Sorrenti
Talent | Shaun White, Lucas Pinheiro Braathen, Perrine Laffont, Clement Chabernaud, He Cong, and Yasmin Wijnald