Marine Serre Sempre Legati Ad Campaign

Review of Marine Serre Sempre Legati Ad Campaign by Photographer Ben Toms with models Liz Kennedy and Habib Masovic

Marine Serre explores an intersection between polished style and the raw beauty of the natural world with the campaign for her Spring 2025 collection, “Sempre Legati.” The imagey was lensed by photographer Ben Toms.

Captured in Étretat, a small town on the northern coast of France, Toms’ imagery draws a majestic impact from the location as he frames his models against an expanse of steel-blue sea and sky. Against the enigmatic power of this backdrop, the collection’s slick, dark silhouettes cut a striking figure, both contrasting with what we might expect to be worn in this setting while harmonizing with its austere beauty.

Marine Serre has a unique ability to balance a futuristic design sensibility and commitment to sustainability with a reverence for classic French elegance. Simple yet powerful, this campaign is a direct statement of that signature design practice.