Review of Skims Valentine’s Day 2025 Ad Campaign by Creative Director Kim Kardashian with Photographer Carin Backoff and model Rosé
Skims taps Rosé as the face of its latest Valentine’s Day collection. The K-pop icon was lensed by photographer Carin Backoff.
Backoff captures Rosé in fun and flirty studio portraits, framed by oversized Valentine’s hearts that channel the character of the collection: classic romance with plenty of lace and soft pink tones.
The campaign puts a sweet seasonal twist on Skims’ consistently strong marketing strategy that combines impressive mega-celebrity casting, direct yet fun visuals, and a rapid release rhythm that positions the brand always at the forefront of the cultural conversation.
Skims Creative Director | Kim Kardashian
Photographer | Carin Backoff
Model | Rosé