Review of Nordstrom Spring 2025 Ad Campaign with Photographer Cass Bird with models Amy Sedaris, John Turturro, Spike Lee, Kate Young, Kate Berlant, John Early, Devyn Garcia, Calista Choley, and Carlisle Aikens
Nordstrom dives deeper into its celebration of New York institutions and the iconic characters who live them with the second chapter of its “For Everything New York” campaign. Shot by photographer Cass Bird, the campaign features an impressive cast of actors, filmmakers, stylists, comedians, and models, all celebrated for their connection to the city.
The campaign’s visuals were created in partnership with quintessential New York locations such as the American Museum of Natural History, The Plaza Hotel, Zabar’s gourmet emporium, and the vintage dim sum parlor, Nom Wah. Featured personalities include actors Amy Sedaris and John Turturro, filmmaker Spike Lee, stylist Kate Young (who styled the campaign), comedians Kate Berlant and John Early, and models Devyn Garcia, Calista Choley, and Carlisle Aikens. The imagery captures the dynamic motions of everyday life in New York, from museum visits and dining out in NoLIta to glamorous evenings and family dinners.
Continuing the out-of-home approach of the first chapter, he campaign will appear throughout the city via bus shelters, newsstands, taxi tops, and subway stations. It’s a clever approach for Nordstrom to position itself among these iconic NYC landmarks, and the new evolution of featuring an impressive and eclectic celebrity cast further positions the brand as a pop-cultural force.
Photographer | Cass Bird
Models | Amy Sedaris, John Turturro, Spike Lee, Kate Young, Kate Berlant, John Early, Devyn Garcia, Calista Choley, and Carlisle Aikens
Stylist | Kate Young
Location | New York City