Dries Van Noten Spring Store nyc nEWS 2025

Dries Van Noten Lands in SoHo

Dries Van Noten has opened his first standalone store in New York City at 168 Mercer Street, marking a significant milestone for the Belgian designer. The boutique, which debuted on April 18, is the culmination of a 15-year search for the perfect location.

The store’s design reflects Van Noten’s signature blend of fashion and art. The narrow, elongated space features seven-meter-high ceilings and is adorned with antique furnishings and curated artworks, including 16th-century paintings and installations by Belgian artist Ben Storms.

This New York flagship offers a comprehensive selection of Dries Van Noten’s ready-to-wear collections for men and women, as well as accessories and beauty products. The opening follows the recent launch of a London boutique and precedes an upcoming store in Milan, further expanding the brand’s global presence.

Location
New York City at 168 Mercer Street