7 For All Mankind Summer 2025 Ad Campaign

Review of 7 For All Mankind Summer 2025 Ad Campaign by Photographer Theo Liu with models Mariacarla Boscono and Mohamed Hassan

7 For All Mankind returns with its Summer 2025 campaign, a continuation of its spring narrative featuring Mariacarla Boscono alongside model Mohamed Hassan. Photographed by Theo Liu in Costa Brava, Spain, the campaign unfolds with an air of ease and understated sensuality. Set against a backdrop of sea-worn terraces, softened stone, and shifting coastal light, the imagery frames the collection as one of quiet confidence and casual refinement. Styling is by Elodie David Touboul, with hair by Gary Gill and makeup by Lucy Bridge.

The visuals evoke a soft cinematic quality—sunbleached but not nostalgic, grounded yet effortlessly styled. Mariacarla brings poise and presence in gauzy whites, textural denim, and fluid tailoring, while Mohamed’s looks lean into classic American ease: white tees, light-wash denim, and relaxed silhouettes styled with minimalist intent. The setting—stone balconies, open skies, and late-day shadows—infuses the campaign with a sense of languid motion and Mediterranean warmth.

There’s a coherence here that aligns well with 7 For All Mankind’s identity—denim as elevated everyday wear, worn by those who move through the world with quiet command. However, the campaign treads familiar ground, and some of its compositions, particularly the reclining shots, risk feeling more lifestyle than fashion-forward. While the mood is inviting, it doesn’t quite push the visual language forward, opting instead for a soft reiteration of the brand’s past strengths.

Still, the campaign succeeds in making its case for denim as a seasonless staple. In its balance of restraint and ease, it offers a vision of summer that doesn’t chase trends—it simply arrives, with both feet planted and gaze steady.