The Maison sponsors Tre Golfi and Giraglia regattas, underscoring its fusion of craftsmanship and seafaring lifestyle
Loro Piana has reaffirmed its deep ties to the world of sailing by sponsoring the Tre Golfi Sailing Week (May 7–22) off Sorrento, followed by title sponsorship of the 72nd Giraglia Regatta in June. For the Italian Maison—whose own family passion manifests in events from Valsesia lake to Sardinia—sailing is more than a sport; “it is a lifestyle” rooted in “tradition, obsession for excellence, passion for perfection, and joyful moments of sharing with friends.”
Beyond competition, the open sea has long served as Loro Piana’s outdoor laboratory for “experimenting with the best performing and most innovative fabric solutions.” As the official backer of the IMA Maxi European Championship and classic Tre Golfi Regatta, the house will award its bespoke “Loro Piana Challenge Trophy” to the Group 1 winner, symbolizing the brand’s commitment to “artisanal savoir‑faire with exceptional performance.”
Loro Piana’s sailing sponsorships also highlight garments born at sea—like its Windmate® bomber, White Sole shoes, and linen André shirt—underscoring a seamless transition from deck to city. In steering these prestigious events, the Maison continues to craft a refined, versatile lifestyle as timeless as the Mediterranean itself.
