Review of Louis Vuitton Men’s Spring 2025 Formalwear Ad Campaign by Photographer Arnaud Lajeunie with model Jude Bellingham
Louis Vuitton presents its Men’s Spring-Summer 2026 Formalwear campaign, featuring footballer Jude Bellingham, captured by photographer Arnaud Lajeunie. Styled by Matthew Henson, with a campaign film directed by Robbie Mailer-Howat, the series highlights Pharrell Williams’ vision of contemporary dandyism through tailoring for business, travel, and special occasions.
The imagery places Bellingham in tailored silhouettes against minimal outdoor and architectural settings. The collection spans traditional businesswear, sharp evening suits, and modern workwear-inspired tailoring, including a marine blue patina among other tones. Outerwear ranges from structured jackets to lightweight layers, while accessories focus on the updated LV Aerogram line—seen in messenger bags, Keepalls, and pouches crafted in waxy grained calf with matte, tone-on-tone hardware.
The campaign presents the collection’s blend of materials and craftsmanship, maintaining Louis Vuitton’s emphasis on the dandy silhouette for a range of settings. Bellingham appears as a model of sophistication both on and off the field. The campaign will run in print and on digital platforms from August 14, 2025, with the collection available in stores from August 28.
Photographer | Arnaud Lajeunie
Videographer | Robbie Mailer-Howat
Models | Jude Bellingham
Stylist | Matthew Henson