Adidas Originals and Wales Bonner Present Spring/Summer 2023: Land Of Wood And Water
This season , adidas Originals and Wales Bonner continue their ongoing collaborative partnership with the Spring/Summer 2023 collection. Venturing across a considered suite of reference points, the central focus switches to the Caribbean as the British designer adroitly explores the Trefoil’s lasting presence within Jamaican culture.
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The latest unisex collection reimagines vintage silhouettes through elevated material compositions and refreshing color palettes. Drawing on the nation’s awe-inspiring landscape and environment, the collection features a matching light teal nylon tracksuit, signature tracksuit in elevated knit construction, striking silver anorak with matching shorts, and the introduction of a Jamaican icon in the form of a Harrington jacket and flared trouser set.
The footwear offering, meanwhile, sees Wales Bonner reimagine two archival adidas classics . Staying true to the collaboration’s legacy of elevated details and unexpected touches, the instantly iconic WB Samba returns in two distinct makeups: one in a neutral color palette with a nubuck upper and leather stripes, the other coming replete with a silver leather upper and crochet stripes. In addition, the WB SL72 Knit sees the British designer recontextualize the retro adidas runner with a knitted upper, and arrives in two distinct colorways which pay homage to Jamaican culture.
Captured by photography & directorial duo Jalan and Jibril Durimel, the collection is brought to life by a campaign that extends the visual language of previous seasons, telling a celebratory story of people, place, and home. Evoking an ethereal scene, the stills and short film bring to life a spirit of Jamaica – traversing the land of wood and water, for a narrative rich in expression and style. Styled by Tom Guinness – a renowned British talent and long-time collaborator of Wales Bonner – the campaign mixes traditional portraiture with dreamlike documentary imagery, highlighting the intersection of place and cultural identity. A collective triumph, the visuals center the intimate connections between landscapes, nature, and people to create an evocative sense of freedom, community, and togetherness.
WHERE FASHION GETS CREATIVE
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