Aigner spring ad campaign 2023

Aigner

Spring 2023 Ad Campaign

Review of Aigner Spring 2023 Ad Campaign by Photographer Liz Collins with models Georgia May Jagger

Aigner steps into the new season with a simple yet bold Spring 2023 campaign by photographer Liz Collins.

The campaign keeps things visually quite simple and relies on star child model Georgia May Jagger’s bold expressiveness of and unique beauty (along with Lara Stone, her famous “London look” tooth gap kicked off an unexpected dental trend).

Other than Jagger’s presence, however, the campaign feels a bit forgettable, in the accessories and styling of the clothes and in the visual execution of the campaign itself. Both feel a little bit lacking in personality, and try as she may, there’s only so much the campaign’s lone star can do to revive it.

Photographer | Liz Collins
Models | Georgia May Jagger
Stylist | Cathy Kasterine
Hair | Sam McKnight
Makeup | Val Garland


Senior Fashion Writer | The Impression