"Archetypes" Summer 2023 Ad Campaign

Review of Alaïa “Archetypes” Summer 2023 Ad Campaign by Creative Director Pieter Mulier with Photographer Drew Vickers with models Anna Ewers

Alaïa emphasizes the power and precision of its signature design archetypes with a new Summer 2023 campaign by photographer Drew Vickers.

Vickers’ photographs of model Anna Ewers feel minimal and totally classic. His straightforward studio portraits, as well as the simple hairstyling and no-makeup makeup look, exude a sense of purity and directness that puts the focus completely on creative director Pieter Mulier’s precise and daring interpretation of Azzedine Alaïa’s singular design vision.

Alaïa Creative Director | Pieter Mulier
Photographer | Drew Vickers 
Models | Anna Ewers
Stylist | Aleksandra Woroniecka
Hair | Benjamin Muller 
Makeup | Sandrine Cano Bock
Casting Director | Ashley Brokaw

Senior Fashion Writer | The Impression
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