Parisian Fashion House Expands Global Presence with Café and Store in China
Following the success of its temporary café last November, Parisian fashion brand Ami has launched its first permanent Café AMI, located at Taikoo Li Sanlitun South Mall in Beijing. The café, designed to evoke the charm of Parisian architecture, features moldings, AMI’s logo, and signature black-and-white striped awnings. Adding to the Parisian atmosphere is a Morris advertising column at the entrance.
The menu offers a mix of classic coffee, tea, and decaf options, alongside specialty drinks and bakery items such as the Mon AMI cold brew, L’Avventura tea, and the Ami de Coeur cake. Branded mugs are also available for purchase.
Adjacent to the café, Ami has opened a 100-square-meter boutique, showcasing the brand’s latest Fall-Winter 24 collection. The store offers a full range of menswear, womenswear, and accessories and reflects Ami’s revamped store concept, with an intimate and romantic Parisian vibe. The interior design uses materials like natural light oak wood parquet, white travertine, and gilded metal accents to create a bright and welcoming space.
