The PSG midfielder embodies the brand’s values of connection and humility
Ami Paris introduces its Spring 2026 collection with a focus on ease, versatility, and a quiet sense of togetherness, brought to life through an unexpected casting choice: Paris Saint-Germain midfielder João Neves.
Designed by Creative Director Alexandre Mattiussi, the collection proposes a relaxed wardrobe built around modern tailoring that feels both polished and practical. The pieces emphasize wearability and fluid layering, aligning with the rhythms of warmer days and outdoor living.
Rather than centering the campaign on individual stardom, Ami Paris frames Neves as a reflection of collective values. Known for his team-first mentality and understated presence both on and off the pitch, the young athlete becomes a natural embodiment of the brand’s emphasis on connection, humility, and shared experience.
The collection itself builds on transitional staples, including structured trench coats, suede overshirts, and lightweight windbreakers. Heritage patterns play a key role, with argyle knits, collegiate stripes, and reinterpreted plaids woven throughout. These are paired with long-sleeve tees, piqué polos, and jersey separates, styled alongside wide-leg shorts and relaxed trousers to create a cohesive yet adaptable silhouette.
A grounded color palette—featuring fir green, camel, chocolate, and white, accented with soft grays and touches of yellow—anchors the collection, reinforcing its balance between casual refinement and timeless appeal.
Titled Le Casting, the campaign shifts focus away from Neves’ athletic identity, instead presenting him through a series of quiet, introspective moments. He appears as a painter, dancer, musician, and chess player, offering a portrait shaped by curiosity and play rather than performance. The narrative culminates with a self-effacing remark about his football abilities, reinforcing the campaign’s understated tone.
Launching April 15, the collection will be available in Ami Paris boutiques worldwide and online, marking a continuation of the brand’s exploration of authenticity and everyday elegance.
