Balenciaga

'Multi-Phase' Part One 2022 Ad Campaign

Review of Balenciaga ‘Multi-Phase’ Part One Spring 2022 Ad Campaign by Creative Director Demna Gvasalia with Photographer Stef Mitchell and Talent BFRND

Balenciaga has launched a new installment of the brand’s multi-phase collection, released over the following days. Photographer Stef Mitchell continues her work with the brand by capturing video portraits and still-life snapshots that feature friends of the brand with a selection of its products.

In this installment, the brand taps musician BFRND, who has been the composer behind every Balenciaga show since fall 2017. Mitchell’s work features BFRND in a short video set to Gymnopédie No.1; the mellow classical melody nicely contrast with the forward-thinking brand and even with BFRND’s modern tech style music.

Talent to follow include Kim Kardashian, buyer Kat Zhang, and models Tommy Blue and Marie-Agnès Diene featured in a selection of the label’s latest wares. Balenciaga keeps us on our toes as we await the following instalment of the campaing.

Balenciaga Creative Director | Demna Gvasalia
Photographer | Stef Mitchell
Talent | BFRND

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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