The Best Fashion Collaborations of the Spring 2021 Season as chosen by Kenneth Richard
The best fashion collaborations recognize that putting two names together is just the beginning, and use the creative opportunity to explore unique artistic projects that are more than the sum of their parts. With thoughtful design approaches and unique narratives that reach beyond the superficiality of name recognition, this season’s Top 10 fashion collaborations prove that who you collaborate with is only as important as what you can make together.
Though he has often worked with other artists and designers, the Gucci X North Face collection was creative director Alessandro Michele’s first direct collaboration with another brand during his time at Gucci. When the team-up was initially teased we were rather surprised, as the focus and style of each brand seems quite different. However, after getting a look at the collection as embodied in its outdoorsy and casually gorgeous campaign, we saw that the marriage of minds works wonderfully.
Craig Green’s collaboration with Moncler produced an innovative and wholly original idea for a campaign. Tying the collection together is a new monogram that Green designed for Moncler. This ambiguous, rune-like symbol was then brought back into nature by being transformed into a functional raft. Green’s work in creating and capturing this raft – both an art piece and a functional tool – embodies the humble act of listening to nature and hearing what it has to teach us.
Simone Rocha‘s collaborative work for H&M was brought beautifully to life through a brilliant presentation concept. The collection was celebrated in a specially crafted pop-up book with illustrations by painter Faye Wei Wei, which was then shared with select insiders and friends of the designer. Through an augmented-reality portal on their phone screen, these viewers could see the collection brought to life on virtual models who occupied the pages of the pop-up book.
The whimsical combination of Rocha’s designs and Wei Wei’s paintings feel like a perfect match, and the interactive, augmented reality aspect brings the richness of this world to life before our eyes.
Here are The Impression’s Top 10 Fashion Collaborations of Spring 2021 as selected by Chief Impressionist Kenneth Richard.
Ambush x Moët Chandon
Gentle Monster X Sankuanz
Photographer | CG Watkins Video | Julien Veron, Maëva Vo Dinh, Lil Internet, and Cestainsi Models | Turner Barbur, Pilar Boeris, and Mitologika Gerda Hair | Ramona Eschbach Makeup | Cecile Paravina Set Designer | Christian Feltham
Gucci vs. Everybody
Gucci x Northface
Gucci Creative Director | Alessandro Michele Agency | Simmonds ltd. Creative Director | Christopher Simmonds Photographer/Director | Daniel Shea Hair | Alex Brownsell Makeup | Thomas De Kluyver
Heron Preston for Calvin Klein
Heron Preston Creative Director | Heron Preston Calvin Klein Creative Director | Cedric Murac Director | Rubberband Photographer | Renell Medrano Talents | Ashley Graham, Jordan Alexander, Kaia Gerber, Heron Preston, Lil Uzi Vert, Nas, Pedro Cavaliere, Stevie Williams, Sabrina Fuentes, & Joe Holder Stylist | Alastair McKimm
Simone Rocha x H&M
Director | Sharna Osborne Paintings | Faye Wei Wei Designer | Simone Rocha for H&M Talent | Barry Keoghan, Djenaba Davis-Eyo, Faye Wei Wei, Francesca Hayward, Helena Bonham Carter, Jess Maybury, Kaia Geber, Kelsey Lu, Laila Gohar, Nadia Gohar, Omari Douglas, Paloma Elsesser, Rowan Blanchard, William De val Darby, Hugo Hamlet, Lily Ashely, and Nancy Andersen Stylist | Robbie Spencer Hair | Cyndia Harvey Makeup | Niamh Quinn Nails | Ama Quashie Production | Gainsbury Whiting Casting Director | Samuel Ellis Scheinman for dmcasting Music | Frédéric Sanchez
Jimmy Choo X Marine Serre
Jimmy Choo Creative Director | Sandra Choi Marine Serre Creative Director | Marine Serre Film Director | Quentin Jones Model | Catriona Frean Dancer | Anna Engerström Stylist | Sam Ranger Hair | Neil Moodie Makeup | Janeen Witherspoon Nails | Becca Gray Production | RSA Films Movement Director | Sophie Apollonia Sound Design | Peter Duffy Casting Director | iDAL
Mary Katrantzou X Bulgari
Mary Katrantzou Creative Director | Mary Katrantzou Photographer | Hugo Comte Model | Natalia Vodianova Stylist | Geraldine Saglio Hair | Pierre Saint Sever Makeup | Cecile Paravina Manicurist | Chloë Desmarchelier Set Designer | Eleonora Succi
Moncler x Craig Green
Craig Green Creative Director | Craig Green Photographer | Dan Tobin Smith Props | Megaflatables Product Services | Rob Flowers 3D Designer | Phoebe Morris Music | Frédéric Sanchez