Boss Announces Miami “See Now, Buy Now” Show On 15Th March

On the eve of unveiling its latest all-star campaign, Boss announces that it will present its Spring 2023 collection in a spectacular “see now, buy now” fashion show to be held in Miami on 15th March 2023.

Boss is already enjoying an incredibly bright start to 2023 with an amazing event-packed weekend at the Hahnenkamm skiing races in Kitzbühel. To keep the fast-paced momentum going, Boss will head to Miami on 15th March and invite select international media, creators, talents, and VIPs to join its latest style celebration as special guests. The electric and dynamic presentation of the Boss Spring 2023 collection will be further synergized with phenomenal digital buzz that will reverberate around the globe, as social media personalities share the experience and the Boss “see now, buy now” collection online with their followers.

Boss knows how to make an impact with destination launches: its Spring 2022 collection was presented in February 2022 against the stunning, otherworldly backdrop of the Dubai desert.

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