Bottega Veneta Launches Andiamo Bag 2024 ad campaign photo with Liu Wen

Bottega Veneta Launches Andiamo Bag Campaign

Starring Liu Wen, the Imagery Highlights the Bag’s Latest Iteration in Canvas

Bottega Veneta has launched a new campaign for Spring 2024 highlighting the latest incarnation of its Andiamo bag. The campaign stars model Liu Wen.

First introduced for Summer 2023, the name Andiamo translates to “Let’s go” in Italian,
embodying the spirit of the bag: a tribute to going places and creative director Matthieu Blazy’s core creative ethos of craft in motion.

The latest model’s craft is connected to a carefully selected set of essential materials. Bristol calfskin is leather sourced in France that undergoes a unique aging, washing and manual brushing process. While the leather has a natural look, it offers a firm structure and gentle touch – offering a luxuriously tactile contrast to the utilitarian feel of the canvas. A brass metal knot adorns and fastens the bag’s braided straps, allowing Andiamo to be adjusted over the shoulder or across the body. The Andiamo comes in a small and large size.