British Fashion Council Announces David Pemsel As New Chair

The British Fashion Council (BFC) announced David Pemsel as its new chair. The tenure is for three years. David previously had a seat on the BFC Executive Board and is the co-founder and CEO of both (SMI) and ScienceMagic.Studios (SM.S). SMI is a strategic and creative company that connects brands and talent to their communities by combining the power of strategic science, creative magic, and digital experience. SM.S is a digital asset venture studio that advises and implements the creation of digital assets and web3 economies for brands, talent and their communities.

The role of Chair will support Caroline Rush, CEO with the development and implementation of the organisation’s strategy and building the profile of British fashion globally. 

Caroline Rush

Caroline Rush, Chief Executive British Fashion Council commented: “On behalf of the Board of the British Fashion Council, we are delighted to welcome David into his new role as Chair, and we look forward to working with him to strengthen and elevate the BFC with a focus on creativity, business, and innovation. I would also like to take this opportunity to thank Stephanie Phair for being a fantastic chair and setting us up for the next chapter.”

David Pemsel

David Pemsel, Chair British Fashion Council commented: “It is a privilege to take on the role of Chair of the British Fashion Council and to champion the British fashion industry – arguably our country’s most creative sector – at a time of significant change. It is important to the Board that creativity, innovation, and responsible business are at the heart of our strategy now and in the future. The intersection where creativity and business convene has long been my passion, I hope my experience in this space can make a demonstrable impact on an industry that drives such vast economic and cultural value.”

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