'Down to Earth' Spring 2023 Ad Campaign

Review of Browns ‘Down to Earth’ Spring 2023 Ad Campaign by Photographer Charlie Gates with models Samer Rahma and Natalia Montero

Browns celebrates the journey of modern fashion with a new Spring 2023 campaign. To create the project, the London-based retailer tapped photographer Charlie Gates and creative producer George Stead.

Captured among the rugged beauty of Oaxaca’s convergence of mountain ranges in southern Mexico, the imagery finds unexpected aesthetic connections between the leading voices of contemporary fashion and the organic beauty of the earth.

It’s no easy feat to fit brands and designers as eclectic as Ferragamo, Miu Miu, Issey Miyake, Bottega Veneta, and Alexander McQueen into one cohesive visual narrative, but the creative team has made a convincing effort to do just that, showing that Browns has a little something for every luxury connoisseur while adventurously setting itself apart from the pack.

Creative Producer | George Stead
Photographer | Charlie Gates
Art Director | Kendal Mae Boyle
Editor | Sarah Bonser 
Producer | Denise Shenton
Fashion Assistant | Hadya Tuofiq
Senior Fashion Assistant | Sally Bottomley
Models | Samer Rahma, Natalia Montero
Stylist | Chloe Grace Press, Second Name
Hair | Tiago Goya
Makeup | Sara Tagaloa
Photography Assistants | Tommy Francis, Hugo Chaparro
Digi Tech | Quetzal Garcia
Location | Oaxaca, Mexico

Senior Fashion Writer | The Impression