Bulgari 'Eternally Reborn' 2024 Ad Campaign


'Eternally Reborn' 2024 Ad Campaign

Review of Bulgari ‘Eternally Reborn’ 2024 Ad Campaign by Creative Director Nathalie Canguilhem and Photographer Zoey Grossman with models Anne Hathaway, Zendaya, and Liu Yifei

Bulgari escapes into a shifting world of light and extreme elegance with its new “Eternally Reborn” campaign. Highlighting its high jewelry collection, the campaign features creative direction from Nathalie Canguilhem and photography by Zoey Grossman.

The film draws connections between the iconic architecture of the house’s home of Rome and the opulent drama of its high jewelry pieces. Combining real film footage and CGI, historic pillars and palazzos are transformed into a scintillating and kaleidoscopic landscape. Exploring this setting, a trio of brand muses – Zendaya, Anne Hathaway, and Liu Yifei – embody gem-like qualities of majesty and power as they are bathed in a dramatic play of light and shadow.

The imagery translates Bulgari’s designs into an intoxicating visual world. While in some ways it might be hard for some to connect with the digitally rendered fantasy, there’s nothing understated about this jewelry, so it’s fitting that such outlandishly opulent designs should have a campaign with the same spirit.

Bulgari Creative Director | Lucia Silvestri
Creative Director | Nathalie Canguilhem
Photographer | Zoey Grossman
Models | Anne Hathaway, Zendaya, and Liu Yifei