The event marked the brand’s seasonal activation at the historic French Riviera property
Burberry hosted a private dinner at Hôtel Belles Rives in Cap d’Antibes to celebrate its summer takeover of the French Riviera hotel. The event took place on the property’s terrace overlooking the Mediterranean, bringing together guests connected to the brand for an evening tied to the seasonal activation.
Attendees included Simone Ashley, Rosie Huntington-Whiteley, and Romeo Beckham, who later joined an after-dinner gathering at the hotel’s Fitzgerald Bar. Music for the evening was provided by DJ Benji B.
For the season, Burberry has transformed elements of Hôtel Belles Rives through a branded installation incorporating the House’s check pattern and logos across the beach club, terraces, and original Art Deco elevator. The activation extends Burberry’s broader strategy of destination-focused summer experiences tied to hospitality and travel culture.
Located in Cap d’Antibes, Hôtel Belles Rives is known for its association with the French Riviera’s cultural history and Art Deco architecture, providing a backdrop aligned with Burberry’s current seasonal positioning.
