Burberry has launched its first online game called B Bounce, bringing the gaming experience to customers globally on Burberry.com for the first time.
In this engaging and playful game, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets. Once the player has selected a puffer jacket for the character, they bounce upwards between platforms to reach the moon, gaining extra speed by collecting Burberry’s gold TB logos and drones along the way.
Players will compete for special B Bounce prizes, with winners awarded custom made GIFs and virtual Burberry puffer jackets edited onto a digital picture of their choice. The first prize is a real jacket from the new Burberry puffer collection, available to players in UK, US, Canada, China, Japan and Korea.
B Bounce will also be available to play on the super-size screen inside Burberry’s flagship store on Regent Street in London.
We have experimented with gaming in China, but B Bounce is our first playful extension into this format to entertain and connect with our new, younger consumers around the world. We know that they are living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community – and explore our new puffer collection – in this way
– Mark Morris, Senior Vice President of Digital Commerce at Burberry
B Bounce launches together with Burberry’s new puffer jacket collection and will be available to play on Burberry.com from Monday 21 October. Additional information on the monogram puffer capsule collection attached.