The Actor, Director and Performer Fronts the Launch of Calvin Klein’s New Perfectly Fit Custom Lift Bra in a Campaign Directed by Gordon Von Steiner
Calvin Klein has tapped Teyana Taylor to front its Fall 2026 underwear campaign, pairing the performer’s movement-driven presence with the launch of the brand’s new Perfectly Fit Custom Lift bra.
Directed and photographed by Gordon Von Steiner, the campaign puts Taylor in motion to Tina Turner’s “The Best,” moving between intimate sequences and choreography designed to demonstrate the bra’s lightweight construction, support and flexibility.
The casting plays naturally to Taylor’s multidisciplinary career. An actor, director and performer, she brings a physicality to the campaign that allows Calvin Klein to communicate the product’s functionality without moving too far from the sensual visual language that has long defined its underwear marketing.
“When I feel good in what I’m wearing, you can see it in the way I move,” said Taylor. “I need something that can keep up with me—whether I’m on a red carpet, performing, running around with my kids or just at home.”
“That’s what I love about the Perfectly Fit Custom Lift bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe and I can just be me.”
At the center of the campaign is an update to one of Calvin Klein’s everyday underwear propositions. The Perfectly Fit Custom Lift bra adjusts its padding according to bra size, providing greater lift in smaller sizes and progressively less padding in larger sizes. The approach is intended to create more proportional shaping rather than applying the same construction across the entire size range.
Smoothing wings and lightweight construction are designed to create a seamless silhouette, while both underwire and wire-free options broaden the range. Taylor wears the Perfectly Fit Custom Lift Demi bra, Wirefree Triangle bra and Lace Push Up bra throughout the campaign.
The product-focused approach distinguishes the campaign from a straightforward celebrity image exercise. Taylor remains the attention-grabber, but her movement gives Calvin Klein a way to make the bra’s construction and performance part of the creative itself.
It is a familiar equation for Calvin Klein — pairing a culturally visible talent with an accessible wardrobe category — but here the casting is being used specifically to communicate how the product moves on the body.
For Fall 2026, the message is less about standing still for an underwear portrait than showing what the underwear can do once its wearer starts moving.
