Calvin Klein X Asos

Fall 2022 Ad Campaign

Review of Calvin Klein X Asos Fall 2022 Ad Campaign by Photographer William Arcand with models Marcus Sivyer

Calvin Klein and Asos find the beauty in everyday intimacy with a new campaign in celebration of CK’s latest drop arriving on the digital retailer. The campaign was shot by photographer William Arcand.

Arcand’s photographs follow a real couple through moments of everyday connection. From brushing their teeth and doing chores to giving each other a ride or just hanging out, the images exude a soft glow of joy, while Calvin Klein’s classic wardrobe staples at once ground and elevate the feeling.

Calvin Klein’s campaigns have always had a delicate and subtle minimalist approach, and this campaign picks up on that idea while filling it with a more personal meaning. It’s an impressively well-executed campaign just to launch new stock on Asos, and comes as a thoughtful extension of both brand’s creative worlds.

Photographer | William Arcand
Models | Marcus Sivyer
Hair | Maki Tanaka


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