Review of Camperlab Fall 2024 Ad Campaign by Creative Director Achilles Ion Gabriel and Photographer Jordan Hemingway with models Sven Marquardt, Duckwrth, Inge Grognard, and Raya Martigny
Camperlab examines color, texture, and character with its new Fall 2024 campaign by photographer Jordan Hemingway.
Balancing a raw energy with a cinematic quality, Hemingway captures highly saturated portraits of four international members of the brand’s creative community. While the approach seems simple, his distinct perspective emphasizes the playfully chaotic textural interplay of the collection, which, in conversation with the hand-painted backdrops in vibrant colors, lends further dimension to the powerful persona of each character.
Direct and energetic, the campaign is a focused statement of Camperlab’s approach to idiosyncratic design for fiercely independent individuals.
Camperlab Creative Director | Achilles Ion Gabriel
Photographer | Jordan Hemingway
Models | Sven Marquardt, Duckwrth, Inge Grognard, and Raya Martigny