Review of CH Carolina Herrera Spring 2025 Ad Campaign by Photographer Norman Jean Roy with model Edie Campbell
CH Carolina Herrera embarks on a lushly layered exploration of color and texture with its Spring 2025 campaign, shot by photographer Norman Jean Roy.
Roy captures model Edie Campbell in a series of elegantly maximalist interiors, which exude a kind of neo-Baroque or neo-Victorian feeling with their ornate appointments and playful intersections of color and pattern splashes across every surface, from wallpaper to upholstery. Campbell’s unconventional beauty situates her right at home among the idiosyncratically lavish spaces, but it is the bags – the core offering of the CH line – that take the focal point, with their solid jewel tones, metallics, and neutrals anchoring the effusive visual compositions around them.
Emphasizing how impactful a choice of setting can be, the simply conceived campaign takes on lush life thanks to the effervescent intersection of styling and location. Another side of the Carolina Herrera woman emerges, one that is eclectic, fearlessly vibrant, and free.
Photographer | Norman Jean Roy
Model | Edie Campbell