Chanel 2022 Eyewear Ad Campaign


2022 Spring Eyewear Ad Campaign

Review of Chanel ‘2022 Eyewear’ Ad Campaign by Photographer Karim Sadli with models Rianne Van Rompaey, Pan Haowen, & Blesnya Minher

Chanel shares a simple, bold, and classically glamorous new eyewear campaign for Spring 2022, captured by photographer Karim Sadli.

Sadli lenses familiar Chanel faces Blesnya Minher, Pan Haowen, and Rianne Van Rompaey in straightforward yet rich and impactful black-and-white studio portraiture, in which the bespectacled stars exude an atmosphere of powerful poise and timeless style.

The design and styling – both of the eyewear pieces themselves and accompanying accessories like chains and earrings – take shape as charms that make smart use of Chanel’s rich vocabulary of design and brand codes. Sadli’s photographs at once take in all these small details while forming a simple and singular portrait of each star.

Timelessly stylish and oh-so-Chanel, the campaign is a striking portrait of eyewear’s power to light up a face like nothing else.

Chanel Creative Director | Virginie Viard
Photographer | Karim Sadli
Models | Rianne Van Rompaey, Pan Haowen, and Blesnya Minher