Spring 2023 Ad Campaign

Review of Chanel Spring 2023 Ad Campaign by Creative Director Virginie Viard and Photographers Inez van Lamsweerde and Vinoodh Matadin with model Kristen Stewart

Kristen Stewart embodies both city and country life in a new Spring 2023 campaign for Chanel. The actor is captured by photographer duo Inez van Lamsweerde and Vinoodh Matadin.

Inez and Vinoodh make smart and distinct use of both color and black-and-white photography to respond to the mood and look of the dual environments that form the campaign’s backdrops. In the black-and-white images, Stewart explores the nocturnal urban elegance of Paris: she waits at a bar for a drink in an elegant black dress, or takes the metro to her next destination (a Chanel ad in the background of this shot makes for a fun meta-moment).

Meanwhile, the color images treat us to dreamy wide-angle shots of the star posing resplendently in nature, whether before the sea, exploring a vineyard, or relaxing in a pomegranate orchard.

Utterly composed and poised while feeling fresh and energetic, the campaign is an elegant ode to the many sides of the Chanel woman.

Chanel Creative Director | Virginie Viard
Photographer | Inez van Lamsweerde and Vinoodh Matadin
Model | Kristen Stewart