Charles x Keith 'Capsule Collection' 2022 Ad Campaign

Charles x Keith

'Capsule Collection' 2022 Ad Campaign

Charles x Keith ‘Capsule Collection’ 2022 Ad Campaign

Charles & Keith collaborates with Spanish-born artist Coco Capitán, renowned for her poetic musings and artwork. The artist – whose works have been exhibited in galleries and museums across the world – has partnered with the brand to explore complex emotions that prose can evoke in fashion, celebrating individuality and creating wearable pieces featuring her art.

The collaboration features androgynous and structured silhouettes that serve as a canvas for her art, while merging with the sensibilities and understated elegance of Charles & Keith’s design aesthetic. Capitán has also injected a personal touch to the collection, taking over the brand’s san-serif logo with her signature script.

Charles & Keith is once again excited to be a catalyst in promoting creativity, tapping into the minds of globally acclaimed artists to create limited edition and unique pieces featuring their artwork – something we’ve never previously explored. Our team worked closely with Capitán to create this capsule collection that reflects her cool-girl attitude. These pieces, paired with her poignant prose, are perfect collector’s items for art lovers and the fashion forward crowd.

– Fredie Stevens, Design Director of Charles & Keith

Inspired by the childlike innocence of the game “He loves me, he loves me not,” sprays of blue daisies are stitched on the brand’s iconic Perline Penny Loafers alongside Capitán’s handwritten prose, “Loves Me Blue, Love Me Blue Not.” Her distinctive script is also embroidered on the Double Handle Sculptural Tote Bag, telling a hopeful tale of a solitary blue flower blooming through concrete. Deliberate and uneven stitching gives the collection a spontaneity and intimacy of a personalised piece, making every bag and shoe feel specially created for the wearer. The all-black capsule was designed as a conversation starter that invites all to ponder on the quiet brilliance behind Capitán’s words.

My art is inspired by overheard conversations, diary entries, and sudden waves of introspection. I believe that words can transcend cultures and give us a glimmer of hope for brighter times.”

– Capitán

You can view more on the brand’s website