Chloé 'Series of Portraits' Ad Campaign

Chloé

'Series of Portraits' Ad Campaign

Review of Chloé ‘Series of Portraits’ Ad Campaign by Creative Director of Agency X with Photographer Zoe Ghertner with models Gillian Anderson

by Aidel Townsley

Award-winning actress, Gillian Anderson, famous for her role in series The X-Files, defines femininity in Chloe’s 2022 Pre-Fall Collection Campaign. Creative director, Peter Miles, works with photographer Zoe Ghertner and stylist Camilla Nickerson, to capture simplicity and stripped-down emotion in minamilistic and monotone images.

The stark white backdrop and cool-toned lighting allows the warmth of Anderson’s clavicle and arms to stand out, as it wraps around the soft-tan buffalo and calfskin leather of the Edith and Mony bags. The neutral tan and light-beige tones of her outfit and hair allows the contrast black stitch of the bags to mimic the contours of her own body. 

Chloé Creative Director | Peter Miles
Creative Director | Peter Miles
Photographer | Zoe Ghertner
Models | Gillian Anderson
Stylist | Camilla Nickerson