Review of Christian Louboutin ‘Greekaba’ Collection 2022 Ad Campaign by Photographer José Castellar and Videographer Alice Kunisue with Talent Nassia Matsa
Christian Louboutin celebrates its new “Greekaba” collection with a whimsical and adventurous campaign that journeys through the art of Greece. The campaign features photography by José Castellar and videography by Alice Kunisue.
Created in collaboration with Greek painter and illustrator Konstantin Kakanias, the collection celebrates Louboutin’s love of travel and the the legendary artistic heritage of the Greek isles. The star bags of the collection feature Miss Tependris, a beloved character created by Kakanias, alongside Louboutin himself.
Combining film with animation, the whimsical campaign film sees Louboutin explore a world composed of the history, art, and architecture of classical Greece, accompanied by Miss Tependris as his guide.
An accompanying series of photographs star model Nassia Matsa, who poses with classical sculptures and pillars, emblematic images of the collection’s celebratory geographical and cultural focus.
Playful and full of adventure, the campaign is a fitting celebration for the collection’s fun celebration of Greek art and style, from ancient times to today.
Christian Louboutin Creative Director | Christian Louboutin
Designers | Christian Louboutin in collaboration with Konstantin Kakanias
Photographer | José Castellar
Video | Alice Kunisue
Talent | Nassia Matsa