Coach Fall 2022 Ad Campaign


Fall 2022 Ad Campaign

Review of Coach Fall 2022 Ad Campaign by Photographer Juergen Teller with Artist Duo Mint + Serf

Coach introduces its campaign for Fall 2022 created in collaboration with photographer Juergen Teller and artistic duo Mint + Serf. Featuring a cast sourced from street casting and an open call on Coach’s social channels, the campaign captures spontaneous moments of affection between friends and lovers. 

The Fall 2022 collection introduces pieces created in collaboration with Mint + Serf printed with the duo’s raw, expressive artworks, inspired by the energy and attitude of New York, Coach’s hometown. Mint + Serf also collaborated with the house to create original artwork for the campaign. 

Teller brings his signature playful, spontaneous, and natural photographic style to capturing the couples, furthering the realist urban energy of the street-casting approach. Set against the charming and graffitied facades of New York’s NoLita neighborhood, the imagery pulses with a vibrant and romantic energy.

Boldly introducing the bombastic spirit of the new collection, the campaign also serves as a warm call to cherish moments with our dearest friends and loved ones.

Coach Creative Director | Stuart Vevers
Photographer | Juergen Teller
Creative Partner to Juergen Teller | Dovile Drizyte
Set Design | Peter Klein
Artist | Mint + Serf
Stylist | Eric Mcneal
Makeup | Dotti
Hair | Adam Markarian
Models | Antonio Stephon, Rahm Bowen