Coach introduces coach ski colleciton ad campaign


Winter 2021 Ad Campaign

Review of Coach Ski Winter 2021 Ad Campaign by Photographer Zackery Michael with models Brittany O’Grady, Wisdom Kaye, Tiffany Guo, and Mia Regan

Coach hits the slopes with a new campaign by photographer Zackery Michael that celebrates the house’s newly launched, throwback-inspired Ski collection.

Coach’s new ski collection introduces nostalgic winter sportswear reimagined through an optimistic contemporary lens. The outerwear, boots, bags, and warm accessories combine classic Coach house codes with a retro graphic language inspired by vintage finds sourced from Lake Placid and the Adirondacks.

Coach Ski is inspired by winter adventures and the possibilities of tomorrow, joyful and nostalgic, it reimagines our heritage within the bold, colorful language of American sportswear.

– Coach Creative Director Stuart Vevers

The accompanying campaign captures the collection in a snowy setting that combines chilly wintry adventure with a sunny and colorful palette. Michael mixes straightforward product shots into the adventurous imagery of his joyful protagonists, letting us get a solid look at the strong, fun designs while also letting them breathe the fresh air of their natural habitat.

Ski-focused campaigns and collections seem to have become something of a trend recently, with Chanel, Miu Miu, and Prada Linea Rossa also sharing strong odes to the timelessly thrilling winter activity.

We’ve been excited to see that each house has taken the time and thought to put their own signature spin on these winter staples, and Coach is no exception: the throwback fun of the collection speaks for itself while being meaningfully incorporated into the Coach aesthetic and ethos.

Coach Creative Director | Stuart Vevers
Photographer | Zackery Michael
Models | Brittany O’Grady, Wisdom Kaye, Tiffany Guo, and Mia Regan