Commas Fall 2023 Ad Campaign


Fall 2023 Ad Campaign

Review of Commas Fall 2023 Ad Campaign by Photographer Bowen Aricò with model Sereto Boardman

Commas cultivates beachside ease with its new Fall 2023 campaign captured by photographer Bowen Aricó.

The campaign imagery sees the Australian resortwear brand continue to push its spirit of soulful adventure and refined comfort. Aricó captures model Sereto Boardman on a lunar beach where striking wind-sculpted geological formations give way to soft white sands. Aptly harmonizing with the collection’s organic cottons, cashmere, and silks, a sense of morning softness pervades. It’s a simple and delicate campaign that nicely conveys the brand’s spirit of and endless and elegant vacation.

Commas Creative Director | Richard Jarman
Commas Communications Director | Emma Jarman
Photographer | Bowen Aricò
Model | Sereto Boardman
Stylist | Alex Bainbridge