As Jonathan Anderson takes on the monumental task of overseeing both women’s wear and men’s wear at Dior—the first to do so since Christian Dior himself—his namesake label is undergoing a significant transformation. JW Anderson is shedding its identity as a traditional fashion house and reemerging as a lifestyle brand rooted in curation, craft, and cultural storytelling.
Described as a “modern-day cabinet of curiosities,” the new JW Anderson centers on “objects of elevated craftsmanship,” offering seasonal edits of fashion, homeware, and artisanal goods. At its core is Anderson’s belief in curation as an instinct and an expression of identity. The Resort 2026 collection marks the beginning of this new chapter, featuring a thoughtful mix of oversized outerwear, slogan sweatshirts, rugby polos, Scottish knits, and accessories, including a supersized Loafer bag, all interwoven with handpicked design and craft objects. These objects range from Charles Rennie Mackintosh furniture and Lucie Rie ceramics to antique tools and Welsh blankets.
The label’s lookbook, featuring longtime collaborators such as Ben Whishaw, Joe Alwyn, Bella Freud, and Luca Guadagnino, reflects the personal tone of the relaunch. Stores in London and Milan will temporarily close and reopen with a new concept by architect Sanchez Benton, promising spaces that feel “handmade and beautifully crafted.” Expansion is also planned for New York and Paris.
Runway shows, once a staple of the brand, are being put on pause indefinitely. Anderson’s Instagram teases “new beginnings” in July 2025 with images of fashion and lifestyle offerings, new packaging, and a refined logo with a “slimmed-down” serif. Inspired by lifestyle pioneer Terence Conran, Anderson’s vision leans into a slower, more intuitive retail one where fashion evolves by sensibility.