Dazed Media Is Collaborating with Huasheng Media for Chinese Version of Another Man Magazine
Dazed Media is partnering with Huasheng Media to introduce a Chinese edition of the fashion and culture magazine Another Man. The magazine, which recently resumed publication after a four-year hiatus, is set to hit the newsstands from Saturday, with the initial issue featuring four different covers. A teaser cover that showcases Balenciaga’s creative director, Demna, will be unveiled on Tuesday ahead of the brand’s Spring 2025 show in Shanghai.
Huasheng Media, backed by the leading Chinese media conglomerate CMC Inc., is known for publishing the Chinese editions of a number of prominent titles such as T Magazine, The New York Times Travel Magazine, Kinfolk, Wallpaper and Nylon. Unlike the global version of Another Man which comes out twice a year, the local Chinese edition will feature 12 issues annually, with local content as well as stories drawn from the UK edition.
Huasheng Media’s owner and CEO, Feng Chuxuan, will act as group editorial director of Another Man China, with Tian Zhiwei and fashion designer Xander Zhou stepping in as editorial director and fashion director respectively.
Speaking about the new venture, Feng said, “The China edition is going to be a cool media brand for men, covering topics from men’s fashion, photography, and arts, to multiculture omnimedia expression. I believe Another Man China is going to become one of the most important content and creative platforms.”
Excited about this collaboration, Jefferson Hack, co-founder of Dazed Media, said, “We’re thrilled to work closely with the Another Man China team and Huasheng Media to bring the most elevated expression of luxury men’s fashion to China. They are one of the most trusted publishers in the market and have big ambitions to make Another Man the most talked about launch in media this year and the most important menswear title in the region.”
The Another Man China venture will be accompanied by a number of parties and photography exhibitions in cities including Beijing, Shanghai, Chengdu, and Shenzhen over the coming months. Originally, Another Man magazine had released 30 issues between 2005 and 2020 before merging into Another magazine in June 2020 due to the challenging media landscape amid the pandemic. The title was then relaunched in April under Ellie Grace Cumming and art director Lina Kutsovskaya, with a logo that bears resemblance to a Snellen chart.
This new venture marks the third time Dazed Media has established a partnership in China. After joining forces with China’s Modern Media to operate Nowness in 2017 and launching the Chinese version of Dazed with Yoho!, a local media, e-commerce and event platform, in 2019.