Diesel Summer 2022 Ad Campaign

Review of Diesel Summer 2022 Ad Campaign by Creative Director Glenn Martens and Photographer Davit Giorgadze with models Keyla Harewood, Nafa Salvana

Diesel and creative lead Glenn Martens celebrates denim as only it can in a new Summer 2022 campaign by photographer Davit Giorgadze.

Bold, raw, and washed-out: Giorgadze’s photographs echo the energy of Diesel denim itself. He captures his models in simple yet moody portraiture against various backdrops – deep, shadowy black, plain white studio, on the street, or, most interestingly, before an all-over wall of jeans.

Confrontational yet casually cool, simple but striking, the campaign is a focused statement of Diesel’s signature denim-clad energy.