Diesel has announced the opening of its new Russian flagship in Moscow. Located within Moscow’s Atrium Mall, the store officially opened on July 25th, 2020. The Italian brand continues to invest in consolidating its presence in the key hotspots around the world such as Moscow, and the store is located in one of the most important shopping destinations of the city. The launch marks the fortification of Diesel’s focus on Russia, as the country is a key market for the brand. By 2023, Diesel plans to open and operate 10 new mono-brand shops throughout Russia, as part of their effort to gain new retail partners in both the brick-and-mortar and e-commerce spaces.
The flagship is situated on the Atrium’s ground floor, occupying an area of 120 square meters. The store’s urbane and slightly futuristic aesthetic was designed to reflect Diesel’s “For Successful Living” philosophy of individuality and boldness.
The store will stock all of Diesel’s collections—denim, ready-to-wear, footwear, and accessories for both women and men. In addition to the new outpost at Atrium Mall, Diesel collections are currently sold in TSUM department store in Moscow and DLT St. Petersburg, as well as Tsvetnoy Central Market in Moscow. Diesel is also currently working with Russian wholesale sellers and e-tailers, with plans to expand the list over the next three years.