'Dioriviera' Summer 2023 Ad Campaign

Review of Dior ‘Dioriviera’ Summer 2023 Ad Campaign by Creative Director Maria Grazia Chiuri

The Dioriviera summer capsule, created by the visionary Maria Grazia Chiuri, is a constant source of reinvention, inviting us into a world of escape and enchantment. With a brilliant play on the House’s iconic elements, the collection encompasses ready-to-wear, leather goods, shoes, and accessories, all adorned with delicate pastel shades. The Creative Director of Dior’s women’s collections has breathed new life into the timeless toile de Jouy, presenting a lush version where tigers, monkeys, and reptiles coexist in harmony. This exquisite motif flourishes on skirts, dresses, shorts, and swimsuits, available in the beloved pink and gray tones cherished by the founding-couturier.

Named Toile de Jouy Sauvage, this captivating variation extends its presence onto scarves, the Lady Dior and Dior Book Tote bags, the lining of the new Lady Dior Wicker, as well as the Dway mules and J’Adior pumps. Echoing the Mediterranean elegance that defines the allure of Dioriviera every season, the addition of marinières and straw hats gracefully completes these remarkable ensembles. To complement this sun-kissed wardrobe, Dior Maison unveils a range of summer essentials, including a yoga mat, a surfboard, a parasol, and an assortment of beach games. A series of delicate decorative objects, tableware, placemats, and embroidered cushions elevate this collection to an exquisite ode to the art of living.

Dior Creative Director | Maria Grazia Chiuri