Elaine Thompson-Herah, Alex Morgan, And Bebe Vio Among Athletes Joining Dior’s Ambassador Ranks
Dior has assembled a new group of brand ambassadors ahead of the Paris 2024 Olympic and Paralympic Games, naming 15 top international female athletes to its roster. The move aims to bolster the French fashion house’s presence in the sports world.
Elaine Thompson-Herah, a five-time Olympic gold medalist from Jamaica and the fastest woman alive, is part of this lineup. She is joined by U.S. soccer player Alex Morgan, an Olympic gold medalist and two-time World Cup winner, who is expected to return to the pitch after recovering from an ankle injury.
Other notable additions include Hawaiian surfer Carissa Moore, the first Olympic gold medalist in women’s short board surfing at the Tokyo 2020 Games; Australian swimmer Emma McKeon, Australia’s most decorated Olympian with 11 medals; and Japanese fencer Misaki Emura.
The Italian contingent comprises six athletes: fencers Rossella Fiamingo, Alice Volpi, and Arianna Errigo, and Paralympic fencers Beatrice “Bebe” Vio Grandis, Andreea Mogos, and Loredana Trigilia.
Representing France are boxer Estelle Mossely, skateboarder Louise-Aina Taboulet, fencer Sara Balzer, and judoka Clarisse Agbégnénou, who aims for a second Olympic gold medal after her Tokyo Games victory.
Previously announced joint ambassadors with LVMH include gymnast Mélanie de Jesus dos Santos, wheelchair tennis player Pauline Déroulède, and Para-cyclist Marie Patouillet, who recently carried the Olympic torch at the Cannes Film Festival.
Bebe Vio Grandis, who featured in Dior’s Lady 95.22 handbag campaign last year, also walked the Cannes red carpet dressed in Dior.
A series of portraits of these athletes will be exhibited at Le Café Dior in La Galerie Dior at the brand’s historic Paris flagship from July 24 to Sept. 9.
Several LVMH houses will participate in the Games, with Berluti dressing the French teams for the opening ceremonies on July 26 and Aug. 28, Chaumet creating Olympic and Paralympic medals that include a piece of the Eiffel Tower, and Vuitton crafting bespoke trunks to house the torches and medals.