Review of Dior Dior Gardening Capsule Collection 2023 Ad Campaign by Photographer Ellen von Unwerth with models Abény Nhial, Bomi Youn, Carla Pereira, Freja Rothmann-Pallesen, Lineisy Montero, Lulu Tenney, Mary Alexandridi, Maryel Uchida, Mathilda Gvarliani, Michiko Foy, Raynara Negrine, and Tina Diedhiou
Garden work meets garden party in Dior’s festive and floral new campaign for the house’s Summer 2023 Gardening capsule. The campaign was shot by photographer Ellen von Unwerth.
The narrative finds its ensemble cast of returning Dior heroines in moments of both work and play, tending to the garden and reveling in its beauty among a theatrical set blooming with flowers and greenery. It’s a fittingly festive and lush setting for a collection that applies signature Dior crafted motifs and workwear practicality across sundresses, cargo skirts, bucket hats, and more.
While we do wonder why the brand opted to build an intricate set instead of making a quick trip to one of the many beautiful real gardens around Paris – which could have resulted in some more interesting and organic visuals – the spirit of the campaign is nonetheless colorful and alive.
Dior Creative Director | Maria Grazia Chiuri
Photographer | Ellen von Unwerth
Models | Abény Nhial, Bomi Youn, Carla Pereira, Freja Rothmann-Pallesen, Lineisy Montero, Lulu Tenney, Mary Alexandridi, Maryel Uchida, Mathilda Gvarliani, Michiko Foy, Raynara Negrine, and Tina Diedhiou
Stylist | Elin Svahn
Hair | Guido Palau
Makeup | Peter Philips
Manicurist | Magali Buisson
Set Designer | Alexander Bock